App software with many extras

Now in the app store: The free nora app with a host of useful functions

Weinheim, September 2012 – nora systems is the first manufacturer of resilient floor coverings to launch its own app for iPads and iPhones. Easy and intuitive to use, it offers a quick overview of the product range, areas of application and first-rate references, as well as technical data on the rubber floor coverings from nora systems.

“This new form of presentation offers great advantages for planners in particular,” explains project manager Birgitta Knoch. If the architect wants to use a certain colour for a room, for example, he can simply click the colour group in a bar at the bottom of his iPad’s screen and is immediately shown a selection of different products that are available in this colour spectrum. The user can also search specifically for special properties of rubber floor coverings such as electrostatic dissipation or slip resistance, or for individual areas of application. “We regard the app as complementing our brochures and sample cards,” says Dietmar Mävers, Head of Marketing at nora systems GmbH. “We have obviously also integrated selected key reference projects into the app so that users can graphically experience the spatial effect of a certain floor covering in the building. New reference projects are being regularly added which integrate themselves automatically into the app, which keeps this tool up to date.”

Easy and comfortable navigation

The navigation within the nora app is really simple and easy to use. “In designing the app we placed great value on a clearly structured navigation,” emphasises the marketing manager. “The user can find his way around straight away.” For example, the product details for a floor covering can be accessed directly from a reference view by clicking an info button. The user can then send an e-mail with this page as well as all the other information in the nora app. Videos with instructions and tips for floor covering installers are likewise integrated into the app.

Another advantage: Users who have installed the app on their iPhone or iPad are constantly kept informed about news from nora systems, for instance in the news categories on the landing page. Other content in the app is also being steadily extended in the background and updated without the user having to repeatedly download the app from the app store.

The nora app is available now free of charge in the app store. As the global provider of rubber floor coverings, nora systems offers its app in eleven languages.

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